3,500 years ago, a volcanic eruption filled a valley with rocks, creating an immense natural filter through which Volvic's mineral water flows. To obtain this unique volcanic mineral water, it takes time and uninterrupted care for the nature around it. Volvic UK wanted to reinforce its unique characteristics, with an extra touch of flavor and personality in the “touch of fruit” line. The project's challenge was to bring flavor and freshness, also highlighting the brand's very important brand assets: its pure, masculine and wild nature.