Contextualize the brand in a new moment, understanding its role within the segment itself and the world. This was the heart of our repositioning and brand redesign challenge.
The project went through several layers, from research and strategic insights into the evolution of the brand, which led to a new architecture, and to the design of the visual identity. Having diagnosed the macro phenomenon of education as a system in constant transformation, the brand assumed a new role. It constructively inspires curiosity, the desire for new discoveries, and ultimately, learning, as a result of this spirit always willing to question itself.
The new visual identity materializes this concept, through the pennant that protects a bold lettering, with unusual detail, representing the page markers, also signaling what was discovered, or something to be highlighted. Tris encourages free experimenting with scratching, cutting, erasing, coloring. As its tagline says, "when you experience, you learn".
Visual Concept Packaging