Maximum appreciation of the flavor and origin of the ingredients.

Visibility for the brand creating unity at the point of sale. These were the guidelines for the execution of a new concept for Kellogg's cookies and crackers, based on a market study on wholegrain snacks in Brazil and worldwide. For the look, a contemporary, fascinating and mouth-watering appetite hero boosted the product and ingredients with flavor and indulgence. A new seal and wording application of the “cereally delicious” verbal identity complements the concept across the board with the Kellogg’s Brand Specialist credential.