Brizza is a pizzeria from Porto Alegre with a young, irreverent and effortlessly bold spirit. As the brand expanded into mass retail with ready-to-bake frozen pizzas, we developed a new packaging design that brought Brizza’s distinctive brand identity and cultural language to the supermarket freezer. Inspired by music and urban culture, especially vinyl records, stickers and street posters, the visual identity breaks category codes through bold typography, contrasting patterns and vibrant colours. Brizza’s verbal identity also takes center stage, with playful flavour names like “Alma Gema”, “Mel Dels” and “Nicolas Queijo”. The result is a distinctive food packaging system designed to stand out on the shelf, strengthen Brizza’s presence in retail and bring its unique experience into people’s homes.