In partnership with Danone Brasil, we participated in the conception and execution of this project, which also represents an innovative movement towards what the company believes to be the future of the category.
There were months of study, market analysis, trends, creation of verbal and visual concepts to contemplate the technical and conceptual challenges of the bottle, so that its functionality, regulation, distinction and visibility at the POS were guaranteed. Bonafont's Naked bottle is the result of a 100% circular process, as it is made from recycled and recyclable RPET plastic, originating from the recycling of the brand's own gallons. And nothing else. After all, it is all “naked”: 100% unlabeled. To make the project viable, the legal texts were adapted to be in high relief on the packaging and the bar code was printed on the lid. All according to the criteria of the circular economy
Danone • Bonafont
Pentawards • Silver 2021
Brasil Design Award • Silver
Prêmio ABRE 2021 • Gold
Design for a Better World • Winner