The chocolate brand Bib’s was redesigned to express more diversity, lightness and joy. Through a clean, colorful and contemporary graphic concept, the new visual highlights the brand and the appetite of the products, accrediting Bib’s as the chocolate that makes every moment even more delicious. In this project, besides the brand and packaging redesign, we have also worked on the shape of the chocolate bars, expressing the transformation of the hero product (the chocolate balls) into flat bars.